Privacy Policy

Last updated: September 2026. PurePaw is operated by an independent developer. We keep data collection to a minimum and never sell your personal data.

No account needed. Instead of a login, your browser stores a random device identifier so we can remember your scans and whether you have Premium. You can clear it any time by clearing your browser data.

Scan photos are used only to generate your analysis. The app asks your permission once, before the first photo leaves your device; if you decline, nothing is sent. The photo, together with your pet's species, life stage and sensitivity if you filled them in, goes to our own server, which passes it to our AI partners for that single purpose: Google Gemini, or OpenAI when Gemini is unavailable. We do not store your photos or build a profile from them — only the anonymised result is briefly cached. Both partners process the data under their API terms: they do not train models on it, do not share it further, and delete it within 30 days. That is the same protection we give it ourselves.

Payments: on the website, purchases are processed by Mollie; in the iOS app, by Apple's App Store through RevenueCat, which uses a random identifier and no name. Your card or bank details are entered directly with Mollie or Apple — PurePaw never sees or stores them. If you provide an email for your receipt, it is stored only to link your purchase.

Storage & rights: data is stored on Supabase servers in the EU. We use no advertising trackers. To access or delete your data, email support@petpurepaw.com.